Calculate competitive prices for your car detailing services based on vehicle size and service level
Car detailing prices vary based on vehicle size, service level, and location. Here are typical market rates:
| Service Package | Sedan | Midsize SUV | Large SUV/Van |
|---|---|---|---|
| Basic Wash & Vacuum | $30-50 | $40-60 | $50-75 |
| Standard Detail | $125-175 | $175-225 | $225-300 |
| Premium Detail | $200-300 | $275-400 | $350-500 |
| Ceramic Coating | $500-800 | $700-1,200 | $900-1,500 |
| Paint Correction | $300-600 | $450-800 | $600-1,000 |
💡 Note: Prices are higher in major cities (LA, NYC, SF) and lower in rural areas. Mobile detailing typically charges 10-20% more than shop-based services.
$50-75
Perfect for: Weekly/bi-weekly customers
Time: 1-1.5 hours
$175-225
Perfect for: Monthly/seasonal customers
Time: 3-4 hours
$350-500
Perfect for: Luxury/special occasion
Time: 6-8 hours
💡 Pro Tip: Offering 3 package tiers encourages customers to choose the middle option (Standard), which has the best profit margin for time invested.
Recommendation: Start mobile with low overhead, build a customer base, then consider a shop location after 12-18 months once you have steady revenue.
Monthly memberships provide recurring revenue. Example: "Unlimited basic washes for $99/month" or "One standard detail per month for $149/month." This guarantees income even in slow months.
Offer quick add-ons like headlight restoration (+$40), pet hair removal (+$30), or odor treatment (+$50). These high-margin services take 15-30 minutes and significantly boost per-job revenue.
Luxury car owners (Tesla, BMW, Mercedes) are willing to pay premium prices ($300-500+) and value quality over cost. Market in affluent neighborhoods and partner with luxury dealerships.
Ask every customer for a Google review. Offer $20 off next service for referrals. 80% of new customers come from word-of-mouth and online reviews in this business.
Book 2-3 jobs per day max for quality work. Schedule basic washes in the morning (1.5 hrs each) and premium details in afternoon (4-6 hrs). This ensures you're not rushing and maintains high standards.
Partner with car dealerships, rental agencies, or corporate fleets for consistent bulk work. Even at discounted rates ($80-100 per car), volume makes up for lower margins.
Mobile detailers average $50,000-75,000/year working solo. Experienced detailers with a shop and employees can earn $100,000-200,000+. Your income depends on pricing, volume, and efficiency.
Yes, charge 10-20% more for mobile service. You're providing convenience by coming to the customer's home/office, and you have additional costs (gas, water, generator).
Basic wash: 1-1.5 hours | Standard detail: 3-4 hours | Premium detail: 6-8 hours | Ceramic coating: 1-2 days. Always communicate realistic timeframes to customers to set proper expectations.
Target 50-60% profit margin after costs (labor, supplies, overhead). For example, a $200 detail should cost you $80-100 to perform, leaving $100-120 profit.
No formal certifications are required, but IDA (International Detailing Association) certification can justify premium pricing and build credibility. Most important is hands-on experience and quality work.
Always do a walk-around inspection before starting. Take photos of existing damage. Set realistic expectations - some stains (paint, dye, permanent marker) may not come out completely. Charge extra for heavily soiled vehicles.
Get general liability insurance ($500-1,500/year) and garage keeper's insurance if you're holding customer vehicles. This protects you from damage claims and accidents.
Start with friends/family at discounted rates for testimonials. Post before/after photos on Instagram and Facebook. Create a Google Business profile. Offer first-time customer discounts ($20 off). Join local Facebook groups and Nextdoor.
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