🎙️ Podcast Sponsorship Rate Calculator

Calculate CPM rates and monthly podcast advertising revenue

Calculate Sponsorship Revenue

Per Episode Revenue
$0.00
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Monthly Revenue
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Annual Revenue
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Based on current rates and episode frequency

How Podcast Sponsorship Works

Podcast sponsorships are typically priced using CPM (Cost Per Mille), which means cost per 1,000 downloads. Advertisers pay podcasters based on how many people listen to their show, making it a performance-based advertising model that scales with audience size.

Understanding CPM Rates

Ad Placement Typical CPM Range Why It Works
Pre-Roll (0-15 seconds) $15-$25 First impression, 100% retention rate
Mid-Roll (30-60 seconds) $25-$40 Engaged listeners, host-read, highest value
Post-Roll (15-30 seconds) $10-$20 End of episode, lower retention but still effective

Factors That Affect Your CPM

How to Calculate Your Rate

The formula for podcast sponsorship revenue per episode:

Revenue = (Downloads ÷ 1,000) × CPM

Example: 5,000 downloads × $30 CPM = (5,000 ÷ 1,000) × $30 = $150 per episode

How to Get Podcast Sponsors

To attract sponsors for your podcast:

  1. Build Audience First - Most networks want 1,000+ downloads per episode minimum
  2. Join Ad Networks - AdvertiseCast, Podcorn, Midroll handle sponsor matchmaking
  3. Create Media Kit - Show demographics, download stats, listener testimonials
  4. Direct Outreach - Contact brands that align with your niche
  5. Offer Proof - Track conversions with promo codes and affiliate links

Example Revenue Calculations

Example 1: Small Podcast (2,000 downloads/episode)

Downloads: 2,000 per episode
Mid-Roll CPM: $25
Episodes/Month: 4
Per Episode: (2,000 ÷ 1,000) × $25 = $50
Monthly Revenue: $50 × 4 = $200/month

Example 2: Growing Show (10,000 downloads/episode)

Downloads: 10,000 per episode
Pre-Roll: $20 CPM
Mid-Roll: $30 CPM
Episodes/Month: 8 (twice weekly)
Per Episode: (10 × $20) + (10 × $30) = $500
Monthly Revenue: $500 × 8 = $4,000/month

Example 3: Established Podcast (50,000 downloads/episode)

Downloads: 50,000 per episode
Pre-Roll: $25 CPM
2× Mid-Roll: $35 CPM each
Post-Roll: $15 CPM
Episodes/Month: 4
Per Episode: (50 × $25) + (50 × $35 × 2) + (50 × $15) = $5,250
Monthly Revenue: $5,250 × 4 = $21,000/month

Frequently Asked Questions

How many downloads do I need to get sponsors?
Most podcast ad networks require a minimum of 1,000-5,000 downloads per episode. However, niche podcasts with highly engaged audiences can attract direct sponsors with even fewer downloads if the audience matches the sponsor's target demographic.
What's a good CPM for podcasts?
Average CPMs range from $15-40 depending on placement. Mid-roll host-read ads typically command $25-40 CPM. Niche shows (business, finance, tech) can earn $40-100 CPM, while general entertainment shows earn $15-30 CPM.
Should I do host-read or dynamic ad insertion?
Host-read ads earn 2-3x more ($25-40 CPM) than dynamically inserted ads ($8-15 CPM) because they feel more authentic and have better conversion rates. If you're under 10,000 downloads/episode, host-read is almost always better for revenue.
How do I track if sponsors are getting ROI?
Use unique promo codes or affiliate links for each sponsor. Track redemptions and conversions. Most sponsors expect 1-3% conversion rate. Share performance data monthly to retain sponsors and justify rate increases.
Can I have multiple sponsors per episode?
Yes! Most shows have 2-3 sponsors: one pre-roll, 1-2 mid-rolls, and optionally one post-roll. Just ensure total ad time stays under 20% of episode length to maintain listener experience (8 minutes of ads max for a 40-minute show).

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